A STORY OF CHANGE, INCLUSION AND CREATIVITY - The Human Touch Campaign

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This project won best ‘Behind The Scenes Film’ at the Brand Film Awards

FLAYED - Campaign

This campaign tells a powerful story about the impact of image-based sexual abuse. The film was co-created by a group of young women and girls alongside creative agency Effervescent. Together, we take a stand against gender-based violence.

We want to put an end to this harmful behaviour. Sharing nude images of girls and young women without consent is abuse. It has a lasting detrimental impact, damaging girls' and young women's mental health and confidence, and compromising their safety. Flayed asks boys and young men who are bystanders to image-based abuse, to take action. By showing the pain caused, we hope to encourage young men who may be the recipients of abuse material to delete the images they receive, instead of cooperating with the perpetrator and further harming the victim. We want to empower young men to take a stand against this abusive behaviour by giving them a clear course of action to reduce harm, and to create a culture of respect and safety for everyone: Don’t look. Don’t share. Delete.